Tag Archives: RC Cola and MoonPie

MoonPie Drop, Mobile, AL

Here’s an inventive use for a staple snack: Drop a giant MoonPie from a tall building to mark the New Year.

by Bakery Boy

Everyone knows about the giant crystal ball that descends in New York’s Times Square on New Year’s Eve, but have you heard of the giant MoonPie Over Mobile that serves a similar purpose down South?

A stylized MoonPie 12 feet across and suspended 34 stories above Mobile will "drop" on New Year's Eve at midnight. Photo courtesy of the City of Mobile

As midnight approaches on December 31 in downtown Mobile, Alabama, a huge, shining, plastic, electrified likeness of a MoonPie — measuring 12 feet across, weighing 350 pounds, and brightly illuminated from within — drops from the top of the 34-story RSA BankTrust building. It plummets 317 feet in 60 seconds and stops at the 6th floor, directly above a crowd of street-party revelers on St. Joseph Street and St. Francis Street, just as the countdown ends and both January 1 and fireworks begin.

There it goes, a giant MoonPie plunging downward along a corner of Mobile's second-tallest building. Photo courtesy of the City of Mobile

The free event, which drew an estimated 40,000 people last year, begins with a 7:30 p.m. parade, continues through a series of live concerts and a laser lights show, peaks with the midnight MoonPie Drop, and concludes with wee-hours restaurant and bar hopping. This year’s featured band is Three Dog Night, which will undoubtedly play suited-to-the-occasion hits “Joy to the World” and “Celebrate” and, who knows, might even play “Mama Told Me (Not To Come)” and “An Old Fashioned Love Song” too.

WHY MOONPIE?

You might be asking: What does MoonPie have to do with Mobile?

Try to follow this reasoning: 1) Mobile hosted the America’s first Mardi Gras celebration in 1703, before nearby New Orleans began its famous version, and takes great pride in the long-running annual tradition. 2) MoonPie is a favorite treat for Mardi Gras parade-float riders to throw to people who line Mobile streets and watch. 3) Mobilians typically consume more than four million MoonPies annually, and many consider the cellophane-wrapped goodie to be an unofficial emblem of the city. 4) If MoonPies are good enough for Mardi Gras, they’re good enough for New Year’s too. 5) Hey, does anyone really need a reason to do silly things like this on New Year’s Eve?

Mobile's pie-in-the-sky electric MoonPie, all aglow on New Year's Eve. Photo by Tad Denson

MoonPie aficionados (they are legion) will point out that the MoonPie is more closely related to Chattanooga, Tennessee. That’s where the iconic chocolate-covered-graham-cracker-and-marshmallow sandwich cookie originated in 1917 and where Chattanooga Bakery Inc. continues to produce them at the rate of about a million a day. The bakery teamed with Mobile to create the giant electric MoonPie for dropping during the city’s New Year’s Eve celebration.

With that cleared up, one  key question remains. Will you wash down your celebratory New Year’s Eve MoonPie with RC Cola or champagne? Either drink goes well with it. Happy 2012!

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More about MoonPie Over Mobile: www.mobilenewyear.com

More about Mobile: www.mobile.org

More about MoonPie: www.moonpie.com

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